Boycott Nike 6.0

Chat about anything surf related here - latest sessions, incoming swells, surf travel, learn to surf and more. Everyone and anyone welcome. Try to keep it friendly...

What do you think of Nike 6.0 entering the surf industry?

Good
12
21%
Bad
13
23%
Laughable
5
9%
A natural result of surfing's success
27
47%
 
Total votes : 57

Re: Boycott Nike 6.0

Postby Archy_is_God » Wed Jul 28, 2010 8:52 pm

Interesting to see what happened to Nike in the last 12 to 15 yrs I reckon....

I don't know if anyone remembers, but Nike initially tried to break into the skate market in the mid to late 90's, only to a massive rebuff worldwide from skaters to the call of 'fuckin bandwagon jumpers-where were you 5 yrs ago in skating's dark days' or something similar.... Bear in mind the skate shoe market is larger than the running shoe market these days.

By 1999 they had fucked it all off and got out of the market, which has always been dominated by Vans (originally family/skater owned) for as long as I could remember (not now though!!), with DC (another skater-owned company) and Sole Technologies (Es, Emerica, Etnies) getting a share more recently. Puma and Adidas did the same-dipped their toe in, were told to get lost by the majority of skaters and pulled out. Adidas has seemed to come back with a product that is designed and owned by their skate team in recent years and as a result has a reasonable share of the market.

A few years later, Nike started up a company called Savier, which encompassed a line of shoes, jeans, shirts and other stuff. They wound things up again a few years later then started up Nike 'SB' which is still running today. I think Savier was an experiment to see how to get their brand back in the market.

'SB' hit the mark with skaters-you could only, and still to this day, can only get the shoes and the clothes from shops that sell skate stuff i.e. the hardware, like decks, trucks etc. I've got mixed feelings about SB, as the whole set up has allowed the team riders to lead the product development and they are massively supportive of the skate scene in general, sponsoring events and such like. On the other hand, their production process and reasons for getting involved are a bit dubious.

After a few years of success, this new branch called '6.0' seemed to come out of the woodwork, selling shoes which could easily fit into the SB range, but available here, there and everywhere, not just skateshops. 6.0 seems to be targeting a younger, 'poly' board sport market it seems.

This must be great for Nike, as a lot of people wouldn't care too much if they have something that looked like it would do the same job, was available in loads more places and their rep in general for being a company 'supporting the scene' was now much more commonplace, thanks to the SB venture.

Not saying what's wrong or right about all this, just thought it was interesting to see how big companies work.

There's some clever marketing people out there.
Last edited by Archy_is_God on Mon Aug 02, 2010 3:02 pm, edited 1 time in total.
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Re: Boycott Nike 6.0

Postby rodent » Wed Jul 28, 2010 9:59 pm

And I thought Elvis was dead :shock:
FREE THE DEADLY
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Re: Boycott Nike 6.0

Postby sjb1983 » Thu Jul 29, 2010 5:45 am

Very interesting stuff there, Archy_is_God..........it's funny how these things go round in cycles!
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Re: Boycott Nike 6.0

Postby test pilots bodyboarding » Thu Jul 29, 2010 6:05 am

surfing is a ''mainstream'' cool sport why wouldnt big companys jump at the chance of making money ........ nike 6.0 seams to be pumping money into the sport which can only be a good thing

this isnt a dig at surfers its just the facts
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Re: Boycott Nike 6.0

Postby Ferral » Thu Jul 29, 2010 9:23 am

boardies are a rip-off, havent boaught a pair in years...

the missus got me some salt rock ones in TK MAXX for 12 quid though and they are really good.
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Re: Boycott Nike 6.0

Postby mal-nourished » Thu Jul 29, 2010 9:57 am

surfing has been a marketing tool for ever and a day think old spice . :roll: this surfers for surfers and all this save the planet is marketing even what roy does the bottomline is everyone is trying to make a living off the back of surfing some do it better than others. :roll:
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Re: Boycott Nike 6.0

Postby tatosven » Fri Jul 30, 2010 8:31 am

u4d18 wrote:I find it pretty hard to target one company because all the big players do it. It's slaves by proxy, but we're all in the same boat. Consumers demand lots of goods at cheap prices. The only way to compete is to employ people on the cheap. But 'cheap' is relative as the media just compare with western wages, they don't say that the cost of living in these countries is dirt cheap as well. Anyway, if they weren't working in the factory then they'd be doing something less well paid locally.

In all reality, the big factory owners can't really come in offering wages that are significantly higher than the local going rate because they'd push up inflation because the governement etc would have to raise their wages to match the factories and other local businesses wouldn't be able to get a look in.

Simple example, my in-laws in Malaysia employ an Indonesian maid who works pretty much 7 days a week (ok, the work's not that hard, but it's still 7 days). She's getting paid £100 a month, sounds like a slave huh? That's 500 Ringit Malaysian but a school teacher is getting paid just over a 1000RM in Malaysia. So in reality a cleaner is getting half the pay of a school teacher. That doesn't sounds too unfair. It's just when you convert it to our currency it sounds unfair.

That £100 a month when converted to Rupia is a lot of money and after the maids have done a couple of years they head back to Indon with more money than they could've ever earned locally.

So what to us would initially sound harsh and slave like is actually prety fair for all concerned.

However, I still say slave-by-proxy because we are using the comparative value of our currency to employ millions of people to do the work we don't want to give us the life-style we want to lead and we don't even have to see them. We get big corporations to do it for us.

From my experience that is called hitting the nail on the head. By the way, if you have short hair why is that bad, maybe you are a hardcore vegan listening to consolidated all the time type, and what is wrong with joss sticks? I do hate hippies though and liberals of course.
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Re: Boycott Nike 6.0

Postby sjb1983 » Fri Jul 30, 2010 6:07 pm

pst wrote:What he is saying is Hurley is owned by Nike, but you probably knew this seeming as though you have been watching the situation for a while...


I just said I have been watching Nike 6.0 for a while........the fact that Hurley were bought out by Nike might explain why their top of the range boardies are selling in Kuta for $120!!!! or about 80quid.....that's Nike doing their bit and driving the prices down all right!
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Julian Wilson jumps on Nike bandwagon

Postby sjb1983 » Sun Mar 27, 2011 9:17 am

ok so this isn't exactly 'breaking news' but it's kind of worrying to see the stars of the future all signing for nike. Julian Wilson signed in January -http://surf.transworld.net/1000122393/news/julian-wilson-signs-with-nike-60/ - just a few weeks before he was to contest in his first pro contest. Can you blame him? Maybe.

Yes - he is young and it's a big cheque but so was Jordy Smith when Nike came knocking. Jordy Smith turned them down to go with O'Neill for less money as he respected O'Neill's role in the history of surfing (i.e. inventing the first wetsuit!).

Ah well!! Money talks I suppose and Nike 6.0's stock seems to be on the rise.

Who's next to jump on the bandwagon I wonder?

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Re: Boycott Nike 6.0

Postby danny1 » Sun Mar 27, 2011 9:57 pm

Yes old irrelevant news
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Re: Boycott Nike 6.0

Postby Werwulf1919 » Mon Mar 28, 2011 9:24 am

Yep...i pretty much go out of my way NOT to buy any 'surf' gear anymore as do most experienced surfers these days i guess...let these megabuck arsehole companies sponsor as many kids as they like...like Danny say's it/they are irrelevant.
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Re: Boycott Nike 6.0

Postby petew » Tue Mar 29, 2011 3:07 am

I have always kinda liked Nike.....as i play a lot of football i find their boots so nice.

and i come from bmx where they are a big thing in the last 4/5 years.


i have 14/15 pairs of shoes kicking around the house and all of them are DC or nike
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Re: Boycott Nike 6.0

Postby Jim Birtwisle » Wed Mar 30, 2011 9:03 am

Guys, if you want to boycott Nike that's fine...just do it!
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Re: Boycott Nike 6.0

Postby KennyW » Thu Mar 31, 2011 8:00 am

Its all money isnt it, Im no fan myself.

Theres obviously a demand though, find out whats right for you and go with it, time will tell if it really is / was right or not.
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Re: Boycott Nike 6.0

Postby sjb1983 » Wed Apr 27, 2011 2:51 am

JimmySlade
hopefully Nike will drive some of the exorbitant prices on kit down


Just saw this pair of Hurley boardshorts https://shop.hurley.com/product/phantom-w-nike-flywire-mens-boardshort-1872.cfm?c=BLK&did=0. Seeing as Hurley are now owned by Nike it can be considered the 'nike effect' on surfing. Driving prices down? about 140 quid for a pair of boardshorts? ?!?!

Makes those patagonia boardies that you joked about look like an absolute bargain! ;)

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Re: Boycott Nike 6.0

Postby danny1 » Sun May 01, 2011 5:35 pm

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Re: Boycott Nike 6.0

Postby flacky » Wed May 11, 2011 10:57 am

A few sneaker freaks on here... I'm considering selling the family jewels. Air Jordan 4. White. They are Original, not from the retro line. Bought in 1990, and have been worn very occasionally, Still in fantastic condition. Size 8.5, no longer got the insole. Interest?
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Re: Boycott Nike 6.0

Postby Archy_is_God » Wed May 11, 2011 12:32 pm

How worn are they Flacky? White and red or white and grey?
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Re: Boycott Nike 6.0

Postby flacky » Wed May 11, 2011 2:25 pm

white and red. really good nick. boxed in loft at moment, will get them down and get some pics.
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Re: Boycott Nike 6.0

Postby seasofcheese » Wed May 11, 2011 4:02 pm

I had a pair in the early 90's - a mate borrowed them and they came back smelling of cat piss, borrowed them to another mate - still stinking of cat piss- who decided to coloured them in with a marker pen - I gave them to him. I wonder why I loaned my shoes so freely? suppose it was the early 90's and not really compos mentis or very shoe precious.

Nice shoes Nick, the Japs go banana for these.
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Re: Boycott Nike 6.0

Postby flacky » Wed May 11, 2011 6:12 pm

Sure are squire. My Air Jordan 5 went a year or so ago, the cream of the crop for me. Will stick to my converse and blunnies from now.
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Re: Boycott Nike 6.0

Postby flacky » Sat May 21, 2011 12:52 pm

Slightly more worn than I remembered. My 5's were mint. Still very nice for 20 years old!

I'll keep these anyway. I feel like a kid again!

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Re: Boycott Nike 6.0

Postby kdiddy » Sat May 21, 2011 2:06 pm

Nike 6.0 is all together stupid
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Re: Boycott Nike 6.0

Postby danny1 » Sat May 21, 2011 4:13 pm

reasons?
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Re: Boycott Nike 6.0

Postby kdiddy » Sat May 21, 2011 4:21 pm

danny1 wrote:reasons?

because Nike is meant to be a company like quicksilver
quicksilver does clothes and accessories and sponsors people.
and now Nike comes in trying to be like firewire (which is never going to happen)
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Re: Boycott Nike 6.0

Postby danny1 » Sat May 21, 2011 5:10 pm

what is your point?
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Re: Boycott Nike 6.0

Postby flacky » Sat May 21, 2011 5:12 pm

Nike will do well. They bought Hurley and have let them run as a standalone company, a successful one too. Be interesting to see how long til Nike make wetsuits? Maybe they won't. Who knows. Welcome Nike, we've been expecting you.
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Re: Boycott Nike 6.0

Postby kdiddy » Sun May 22, 2011 12:59 am

danny1 wrote:what is your point?

my point is that nike should leave surfing the way it is...
nike is just a jealous stupid obnoxious company
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Re: Boycott Nike 6.0

Postby danny1 » Sun May 22, 2011 8:37 am

reasons?
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Re: Boycott Nike 6.0

Postby flacky » Sun May 22, 2011 9:26 am

Not sure Nike could ever be described as jealous... My guess is Nike would do more for surfing than all of the high street fashion stores who have used surf as their inspiration for their summer collections for the last 10 years. At least they'll put money back into surfing, can't ever be a bad thing. Nike were founded on performance, and have been light years ahead of the pack for years.

I don't think that we'll see NIke wetsuits, they have Hurley to do that. Same with boards.
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